← All work
Red SMEG stand mixer with a white base and glass bowl
Independent study

SMEG

3D product and mechanism study

Project
SMEG
Type
Independent study
Services
CGI, animation, motion design

Mechanical beauty, in motion.

An independent 3D study of a stand mixer, exploring how product form gives way to mechanical construction. Moove Studio created product renders and animation that move from the red housing to an exploded assembly and the motor inside, using light and materials to make each layer legible.

Product study

From shell to mechanism.

01 / Form

A different angle on the whole.

The red housing and raised mixer head give the first view beneath the finished form.

Red SMEG mixer with its head lifted above the glass bowl
Exploded render separating the mixer's beater, motor assembly, housing, and small mechanical components
02 / Construction

Parts in relation.

An exploded arrangement makes the internal assembly readable as a sequence of connected parts.

Motor assembly exposed between two red mixer-housing halves
03 / Mechanism

The motor inside.

The study closes in on the motor and the relationship between its moving parts and outer shell.

In motion

The film.

Project notes

Independent by design.

Project
SMEG study
Type
Independent study
Studio
Moove Studio
Services
CGI, animation, motion design
Deliverables
Film and still renders
Next projectCitroën C3Automotive CGI / Animation