Citroën C3 C3 YOU!
Farewell in Motion
A final campaign for the outgoing C3 generation.
Post production RECOMFILM
3D artist Calvin Bacon
Role Camera animation / Lighting / Atmosphere / Final rendering
Year 2025
The project / C3 YOU!
A final turn in the spotlight.
The outgoing Citroën C3 generation takes one last drive onto a CG stage. RECOMFILM established the stage and hero-car drive-in. Calvin Bacon handled camera animation, lighting, atmosphere and final rendering for the finished campaign film.
The transformation
Same stage. A different presence.
The prepared setup and final frame share a viewpoint. Focused light, color and atmosphere reshape the scene.
Move across the image to compare the prepared stage with the finished campaign frame.Scroll to reveal the finished campaign frame from the prepared stage.
From setup to image
Light gives the scene its shape.
RECOMFILM's project breakdown moves from the prepared CG setup into the finished stage image. The moving view makes the handoff between construction and final atmosphere easier to read.
Project breakdown footage courtesy of RECOMFILM · shown without audio
The finished film
One last entrance.
Watch the complete C3 YOU! film.
Credits
- Client
- Citroën
- Post production
- RECOMFILM
- 3D artist
- Calvin Bacon
- Compositing artist
- Moritz Hess
- Post production supervisor
- Thomas Niechoj