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Rivella bottle cap surrounded by golden liquid against red
Product animation

Rivella

BrandRivella
ProductionRECOMFILM
Moove roleAnimation design · Cameras · Layout · UE previsualization
Year2025
The project

Every bottle.
Every angle.

A product film built around movement. Moove developed the animation, timing, camera animation and layout in Unreal Engine for RECOMFILM.

That approved sequence established the creative and spatial foundation for the finished production — from the bottle choreography to the movement of ice and the camera language.

Houdini fluid simulation, beauty rendering, grading and finishing were completed downstream after Moove’s handoff.

Animation foundation

Designed
in motion.

Unreal Engine / Moove

Product choreography, shot composition and camera animation. Scene development included ice-cube elements and basic fluid effects for previsualization.

From previs to final

Moove prepared and exported the approved scene and elements for the next stage. The animation framework carried through into final production.

Production developmentFrom Unreal animation development through downstream simulation and final imagery.

From previs to final

Moove’s Unreal working preview: low-angle Rivella Original bottle close-up with visible path-tracing noise
Unreal previsAnimation development / Moove
Corresponding finished Rivella Original label close-up from the downstream production, with a similar low camera angle
Final productionSimulation, rendering + finishing / downstream production
The finished production

Motion, with character.

The animation foundation, carried through to the final image.

Top-down Rivella cap surrounded by golden liquid against red
Ice and golden liquid in a dynamic finished Rivella product shot
Animation development / MooveFinal imagery / downstream production
Product animation

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