The image study
Large fractured forms frame the Absolut bottle. Smaller debris and controlled reflections hold the eye on glass and give the still its cold, tactile depth.
The neutral pass shows how large fractures and smaller pieces frame the product. In the finished image, light and reflections give that structure its depth and cold atmosphere.
Detail study
A closer view shows how the fractured ice frames the bottle - first as simple form, then through light, reflection and surface detail.