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Absolut bottle surrounded by fractured ice

Fractured

Independent product study Product CGI / Visual Development 2025

The image study

Ice sets the scene.
Glass holds the focus.

Large fractured forms frame the Absolut bottle. Smaller debris and controlled reflections hold the eye on glass and give the still its cold, tactile depth.

Built around the bottle.

The neutral pass shows how large fractures and smaller pieces frame the product. In the finished image, light and reflections give that structure its depth and cold atmosphere.

On wider screens, move the pointer across the image or use the arrow keys. On narrow screens, scroll to reveal the finished image; arrow keys also adjust the comparison.

Form, then finish.

A closer view shows how the fractured ice frames the bottle - first as simple form, then through light, reflection and surface detail.

Close view of the Absolut bottle and fractured ice, split between neutral clay and finished lighting
Form / Light Absolut — Fractured

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