Absolut —
Winter is Coming
As part of one of the most successful global spirits company with a century-long history of fine spirit making traditions, Absolut delivers on quality and focuses on progression with a dedication to bringing people together through their brands and experiences to help make the world a more inspiring and inclusive place.
This internal project aims to explore new 3D techniques and expand our skills on generating great shaders and lighting.
SECTOR
Food & Beverage
SERVICES
CGI
Visual Effects
Creative
Break it up.
The challenge for this Project was to create a wide range of ice shard sizes ranging from large chunks down to small chipped-off pieces.
Shading effects such as the increasing frost towards the bottle add interest and detail, increasing the overall realism.
Lighting & Shading.
Making a material look good isn’t particularly difficult, however, making a material look great is a tough feat that takes time, effort and a good eye for detail.